MIUT Noida: Students learn the tricks of the trade in radio jingle making workshop

MIUT NOIDA:  A workshop on “Making a Radio Jingle” was organized by the Media Department in collaboration with Maharshi University of Information Technology, Noida, and IQAC. The undergraduate and postgraduate students of Journalism and Mass Communication learned the tricks of the trade in radio jingle making.

The chief guest of the workshop was Dr. Umesh Chandra Pathak, Head of the Department of Journalism and Mass Communication, Maharaja Agrasen Institute of Management Studies, Delhi (affiliated to Guru Gobind Singh Indraprastha University, Delhi). Dr. Pathak shared his experiences and insights related to jingle making with the students during the workshop. He explained the importance of radio jingles and taglines and showed some relevant advertisements from the past two decades. He said that a jingle was a lyrical musical advertising-spot on a product and was often a commercial effort and that it should be creative and catchy.

Dr. Pathak, who is known for his mimicry skills, entertained the students with his imitations of several celluloid stars, including Amitabh Bachchan and radio presenter Amin Sayani. He said that jingle making is a process of hard work and creativity and it is done within a deadline.

Continuing his lecture with the students in the workshop, Dr. Pathak said that jingles are the heartbeat of marketing campaigns, enchanting audiences with catchy tunes and memorable lyrics. Creating an effective jingle requires a blend of creativity, strategic thinking, and musical skills. Here are some key points to consider when embarking on the journey of jingle creation:

• Understand the brand or product: It is important to understand the brand or product before writing the lyrics. It is necessary to understand what message the product should convey and what kind of emotional message the jingle should generate.

• Know your target audience: It is important to create a jingle that will resonate with the target audience. If it is for the young generation, ‘Har dost jaruri hota hai’ (Every friend is important) may be appropriate, while for a housewife doing household chores, the jingle ‘Nirma… Nirma washing powder Nirma…’ may be perfect.

• Keep it simple and catchy: The jingle should be simple, catchy, and easy to remember. It should be something that people can hum along to and remember even after hearing it once.

• Use strong vocals and music: The vocals and music in a jingle should be strong and catchy. They should complement the lyrics and help to create a memorable experience for the listener.

• 

The workshop concluded with an interactive question-and-answer session with the students. Dr. Mudita Aggarwal (Dean), Mr. Gaurav Thakur, Faculty (SOC), and Dr. Shambhu Sharan Gupta (HOD), Associate Professor, Nitin Saxena, Professor, Dr. Mithilesh Kumar, Dr. Surmeet Singh, Assistant Professor, Mr. Shivam Yadav, Mr. Sunil Kumar Yadav, Arvind Singh, and Mr. Mohan Singh Rawat from Maharshi University were present.