MG Windsor EV : A Comprehensive Review of India’s Top-Selling Electric Crossover

The MG Windsor EV has taken the Indian electric vehicle (EV) market by storm, securing its position as the nation’s top-selling EV for ten consecutive months, with a record-breaking 4,308 units sold in July 2025. Combining innovative pricing, impressive range, and a feature-packed cabin, this crossover MPV has redefined expectations for electric mobility in India. In this blog, we dive deep into the details of the MG Windsor EV, exploring its design, performance, features, pricing, and ownership experience to understand why it’s a favorite among buyers.

Design: A Unique Blend of Style and Practicality

The MG Windsor EV stands out with its distinctive design, blending elements of a hatchback, MPV, and compact SUV. Its exterior features a modern, approachable aesthetic with soft, flowing lines, a bold front grille, and a split lighting setup that includes LED daytime running lights and projector headlights. The illuminated MG logo adds a touch of sophistication, while the side profile boasts large windows, alloy wheels, and a blacked-out pillar on select trims, creating a floating roof effect. At the rear, connected LED tail lights, a roof spoiler, and a raked rear window enhance its contemporary appeal.

Inside, the Windsor EV offers a spacious and premium cabin with a dark color scheme accented by bronze and wood finishes. The standout feature is the panoramic infinity glass roof, which amplifies the sense of space and adds a luxurious touch, especially for rear passengers. The 15.6-inch touchscreen infotainment display dominates the dashboard, serving as the central hub for navigation, multimedia, and vehicle controls. With reclining “Aero Lounge” seats that tilt up to 135 degrees—a rarity in this price segment—the Windsor ensures exceptional comfort for both driver and passengers.

Performance and Range: Power Meets Efficiency

Under the hood, the Windsor EV is powered by a permanent-magnet synchronous motor on the front axle, delivering 136PS (134 bhp) and 200 Nm of torque. This setup provides brisk acceleration and smooth handling, making it suitable for urban commutes and highway drives alike. The vehicle offers four drive modes—Eco, Eco+, Normal, and Sport—allowing drivers to tailor performance to their needs.

The Windsor EV comes with two battery options:

• 38 kWh Battery: Offers an ARAI-certified range of 331 km, ideal for city driving and short trips.
• 52.9 kWh Battery (available in Pro variants): Delivers an impressive 449 km range, addressing range anxiety for longer journeys. The 2025 Long-Range model, launching soon, is expected to feature a 50.6 kWh battery with a claimed range of up to 460 km (CLTC cycle).

Charging is convenient, with a 7.4 kW AC charger enabling a full charge in 7-9 hours at home. For faster top-ups, the Windsor supports DC fast charging up to 60 kW, reaching 0-80% in approximately 50 minutes. These options make the Windsor versatile for both home and on-the-go charging.

Features: Technology and Comfort Redefined

The MG Windsor EV is packed with features that elevate its appeal in the competitive EV market. Key highlights include:

• Infotainment and Connectivity: A 15.6-inch touchscreen with wireless Android Auto and Apple CarPlay, paired with an 8.8-inch digital driver display (in higher variants). The i-Smart connected car technology offers remote vehicle monitoring and over-the-air (FOTA) updates.
• Comfort Features: Ventilated front seats, dual-zone climate control, rear AC vents, a 9-speaker Infinity sound system, 256-color ambient lighting, and a wireless phone charger create a premium cabin experience.
• Safety: Standard safety features include six airbags, electronic stability control, a 360-degree camera, and disc brakes on all wheels. The top-spec Essence Pro variant adds Level-2 Advanced Driver Assistance Systems (ADAS), including lane-keeping assist, adaptive cruise control, and autonomous emergency braking. The 2025 update is expected to extend ADAS to more variants.

The Windsor’s 604-liter boot space adds practicality, making it a strong choice for families and those needing extra cargo room.

Pricing and Ownership Models: Affordable and Flexible

One of the Windsor EV’s biggest strengths is its pricing strategy, which makes EV ownership accessible to a wide audience. It offers two ownership models:

• Battery-as-a-Service (BaaS): Starts at ₹9.99 lakh for the Excite variant (38 kWh) with a per-kilometer charge of ₹3.9, up to ₹13.31 lakh for the Essence Pro (52.9 kWh) with a ₹4.5 per-km fee. This model lowers upfront costs, making the Windsor an attractive option for budget-conscious buyers.
• Fixed Battery Ownership: Prices range from ₹14 lakh (Excite, 38 kWh) to ₹18.31 lakh (Essence Pro, 52.9 kWh, ex-showroom), recently revised upward by ₹21,200 for the top variant.

The Windsor’s five variants—Excite, Exclusive, Essence, Exclusive Pro, and Essence Pro—cater to diverse budgets and preferences. Its competitive pricing undercuts rivals like the Tata Nexon EV, Mahindra XUV400, and Hyundai Creta Electric, while offering premium features typically found in higher segments.

Ownership Experience: Real-World Insights

Owners have praised the MG Windsor EV for its comfort, ease of driving, and feature-rich cabin. BHPian abburiaditya, who has driven 2,200 km, reported a consistent range of 250-260 km with a mix of 65% highway (100-110 kmph) and 35% city driving. The transition from a petrol-powered vehicle to the Windsor was described as “amazing,” with highlights including the spacious rear seats, panoramic glass roof, and smooth electric powertrain. However, some owners noted that the rear suspension could be softer, and slow AC charging (2.2 kW) can be limiting without access to faster options.

Another owner, BHPian rahulraag, shared that after 500 km, the ride quality was a minor concern but was outweighed by the vehicle’s premium features and practicality. Long-distance trips, however, revealed challenges with charging infrastructure and app reliability, highlighting the need for better EV ecosystem support in India.

Market Impact and Future Outlook

The MG Windsor EV success is evident in its sales figures, contributing significantly to JSW MG Motor India’s 32% EV market share in Q2 2025, up from 28% in Q1. With nearly 36,000 units sold since its launch on September 11, 2024, the Windsor has outperformed competitors like the Tata Nexon EV and Mahindra XUV400, accounting for 33% of India’s passenger EV sales in July 2025.

JSW MG Motor is scaling production at its Halol facility in Gujarat, aiming for a capacity of 300,000 units annually by 2027 to meet growing demand. The upcoming 2025 Long-Range model, with its 50.6 kWh battery and potential ADAS upgrades, is expected to further strengthen the Windsor’s position. Additionally, MG’s premium MG Select outlets will focus on models like the M9 EV and Cyberster, while the Windsor remains the backbone of its volume-driven lineup.

MG Windsor EV : Pros and Cons

Pros

• Competitive pricing with BaaS option for affordability
• Impressive range (up to 449 km, 460 km in 2025 model)
• Spacious, feature-rich cabin with premium touches
• Level-2 ADAS in top variants for enhanced safety
• Flexible charging options with fast-charging support
• Unique crossover MPV design for practicality

Cons

• Rear suspension could be softer for better ride comfort
• Slow AC charging (2.2 kW) limiting for some owners
• Charging infrastructure challenges for long-distance travel
• Minor software glitches (e.g., screen freeze) reported

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The MG Windsor EV has redefined the Indian EV market with its blend of affordability, technology, and practicality. Its innovative BaaS model, spacious cabin, and long-range options make it a compelling choice for urban commuters and families alike. While challenges like charging infrastructure and minor ride quality issues persist, the Windsor’s strengths far outweigh its drawbacks, making it a standout in a competitive segment. With the 2025 update promising an even longer range and enhanced features, the MG Windsor EV is poised to maintain its dominance as India’s favorite electric vehicle.