How to grow your brand on Social media: best trends of 2024, what strategies to use, platform and tools detail.

Social media marketing: It is a way of using social media platform for promoting or marketing of a particular brand and sell your product.

Who all can do social media marketing?

Social media marketing can be done by done by anyone but with perfect skills and experience are needed to be successful in this field.

It is specifically used by startups and smaller or big business. But the person promoting and sell product must be authorised and certified for selling or promoting their brand.

Platform for social media marketing.

Choosing the right platform for brand promotion is very important as platforms allow us to reach to people. Today over millions or billions of people are use social media thus here are some of the best platforms for social media marketing: –

1. Facebook
2. Instagram
3. LinkedIn
4. Twitter/X
5. YouTube
6. Pinterest and others.

Strategies to use your social media for marketing.

Some strategies to use for social media marketing and promotion of your brands are as following: –

1. Choosing a target or particular audience according to your product.
2. Select Right content or promotion writing for your product.
3. Choose correct platform like Facebook or Instagram for proper promotion.
4. Interact with your audience post regularly and respond to people review or comments.
5. Keep updating about your product to the audience.
6. Use proper hashtag and caption for your product.
7. Set your goals and content calendar according to your product requirement.
8. Make advertisement and promote your products and details.
9. Have good research about your brand and competitor selling the same product as you.
10. Collaborate, engage and build a community.

Tools for social media marketing.

Top 10 Best tools for social media marketing are: –

1. Canva
2. Social Rank
3. Buffer
4. Loomly
5. Social Pilot
6. Up Content
7. Curata
8. Brandwatch
9. Tapinfluence
10. Mention

Some other tools for branding include Hootsuite, Buffer, Buzzsumo, HubSpot, Meetedgar and etc.

Top social media trends for branding in 2024.

10 Best way of branding and trends in 2024 on social media platforms are: –

1. Making short advertisement video, shorts or reels.
2. Making new and authentic content of promotion of your brand.
3. By hiring or reaching out to popular celebrity or influencer for promotion and giving product details.
4. Use AI tools to personalised and enhancing of your promotion.
5. Providing costumer service for any possible inconvenience by the consumer or buyer of the product.
6. Reacting to people good or bad comment positively and for betterment of the product.
7. Brand Expansion by social commerce.
8. By providing product testing video to audience for their convenes and satisfaction.
9. creating a shareable content to reach more and more people.
10. By personalizing the product with good packaging and selling manner so that more and more people get convince to buy this product.

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 Report By: Enakshi Dasgupta