Amrithya: Science-Backed Premium Ayurveda Startup Launched to Redefine Urban Wellness

#Amrithya Mumbai, India – August 2025 – India’s premium wellness space has a powerful new entrant. Amrithya, launched this August, aims to reimagine Ayurveda for the modern world. Positioned as a science-backed premium Ayurveda brand, Amrithya addresses urban lifestyle challenges including stress, sleep disorders, aging, hair loss, beauty, digestive health, and men’s energy, stamina, & immunity through Shilajit and other formulations.

Founded by Mr. Kumar, a seasoned strategy and marketing professional and alumnus of one of India’s top B-schools, Amrithya is rooted in a belief that defines its DNA: “People with passion and great health can change the world.”

The Market Opportunity

Ayurveda in India is no longer confined to tradition—it is shaping the mainstream wellness revolution. The industry, currently valued at ₹57,450 crore (~$7 billion), is projected to nearly double to ₹1.2 trillion (~$16.3 billion) by FY28. While the mass market thrives, the premium, science-backed Ayurveda segment remains underserved. Amrithya aims to lead this emerging category.

Mission & Values

Amrithya’s mission is simple yet powerful:
“To solve modern lifestyle challenges through premium, science-backed Ayurvedic medicines and supplements that are Pure, Powerful, and Proven.”

• Pure – Clean, ethically sourced ingredients.

• Powerful – Fusion of Ayurvedic wisdom & modern science.

• Proven – Clinically validated, expert-formulated.

• Purpose-Driven – Focused on long-term impact, not fads.

• Personalized – Designed for achievers, professionals & dreamers.

“Ayurveda has always been timeless. But today’s consumers expect proof, performance, and a premium experience. Amrithya exists to bridge that gap,” says Kumar.

Premium Portfolio with Global Potential

Amrithya debuts with a curated launch range:

• StressX & Sleep Plus – For restful sleep

• Ageless-U – Anti-aging support

• Shilajit Gold Elite – For men’s energy, stamina & immunity

• Gut Renew & Digest – Detox & digestive health

• Thick & Grow Hair – Hair nourishment

• Glow & Collagen Elixir – For beauty & skin radiance

• Kumkumadi G. Oil – Luxury skincare

With 30+ new products in the pipeline, the brand is preparing to scale across multiple lifestyle categories while maintaining its Pure, Powerful, Proven promise.

Growth & Global Ambitions

Amrithya’s growth roadmap includes:

• A D2C-first strategy via www.amrithya.com and digital platforms.

• Select tie-ups with luxury retail & wellness outlets in metro cities.

• Global expansion, positioning Amrithya alongside international wellness leaders.

About Amrithya

Founded in 2025 by Mr. Kumar, Amrithya blends India’s ancient Ayurvedic wisdom with the rigor of modern science. Its mission is to make Ayurveda aspirational, effective, and globally relevant, driven by the conviction that great health fuels passion, and passion changes the world.

🌐 Website: www.amrithya.com
📸 Instagram: @amrithya_official