Firm, Fair and Disciplined: Noida District Excise Officer Subodh Kumar Srivastava Sets Benchmark in Governance

Noida/Gautam Buddh Nagar: District Excise Officer (DEO) Subodh Kumar Srivastava has built a reputation as a strict, disciplined, and action-oriented officer, winning praise from both residents and officials for his firm crackdown on illegal liquor trade and underage drinking in Gautam Buddh Nagar. His proactive initiatives are being seen as a model for effective excise administration.

Crackdown on Underage Drinking

In a recent review of bars and pubs at Gardens Galleria mall, Srivastava made it clear that serving alcohol to patrons below 21 years will invite strict penalties. Bar owners have been directed to adopt rigorous ID checks, install clear signage, and ensure transparent billing. Surprise inspections are now routine to keep establishments compliant.

Drive Against Spurious Liquor

To protect public health, Srivastava has launched a strong campaign against spurious and unsafe liquor. Raids on suspected shops have resulted in multiple seizures, and a toll-free complaint number has been issued for citizens to report violations confidentially. This step has reassured many families concerned about the dangers of illegal alcohol.

Boost to Legal Licensing

The officer has also pushed for greater awareness of occasional bar licences for private parties. By engaging with RWAs and social organisers, his department has recorded a 40% rise in licences issued compared to last year, strengthening legal compliance and government revenue.

Enforcement Raids & Results

Recently, excise raids in Greater Noida led to the arrest of restaurant staff and the seizure of over 200 bottles of liquor being sold illegally. Srivastava has also directed bars to prevent malpractice, such as substituting premium liquor with cheaper brands — a measure widely appreciated by consumers.

Local residents and business representatives have welcomed his approach:

• “For the first time, we feel the excise department is working in the public’s interest. Action against spurious liquor has saved many lives,” said Rohit Sharma, a Noida resident.

• “The new licensing push has made our work easier and legal. DEO Srivastava listens to concerns and also guides us properly,” said Amit Jain, a restaurant owner in Sector 18.

• “Strict checks at pubs have made the environment safer for youngsters. Parents are relieved,” added Pooja Verma, a parent from Greater Noida.

Colleagues describe Subodh Kumar Srivastava as a no-nonsense officer who combines discipline with transparency. His leadership is credited with bringing both accountability and trust to excise operations in Noida. From fighting illegal liquor trade to ensuring fair practices in bars and promoting legal licensing, DEO Subodh Kumar Srivastava is setting a strong example of clean and effective governance. His strict yet public-friendly approach has made him one of the most respected officers in Gautam Buddh Nagar today.